Excerpts from Article in the NY Times.  

Only in California - Raw Water.



Unfiltered Fervor: The Rush to Get Off the Water Grid

By NELLIE BOWLES



Her story begins: 


SAN FRANCISCO — At Rainbow Grocery, a cooperative in this city’s Mission District, one brand of water is so popular that it’s often out of stock. But one recent evening, there was a glittering rack of it: glass orbs containing 2.5 gallons of what is billed as “raw water” — unfiltered, untreated, unsterilized spring water, $36.99 each and $14.99 per refill, bottled and marketed by a small company called Live Water.


Kevin Freeman, a shift manager at the store says “Bottled water’ is too controversial. We’ve curtailed our water selection. But this is totally outside that whole realm.” Many people are looking to get off the water grid.


The founder of Live Water, Mukhande Singh, started selling spring water from Opal Springs in Culver, Ore., three years ago, but it was a small local operation until this year. Marketing materials show Mr. Singh (né Christopher Sanborn) sitting naked and cross-legged on a hot spring, his long brown hair flowing over his chest.


Pure water can be obtained by using a reverse osmosis filter, the gold standard of home water treatment, but for Mr. Singh, the goal is not pristine water, per se. “You’re going to get 99 percent of the bad stuff out, (with R/O)” he said. “But now you have dead water.”


He said “raw water” should expire after a few months. His does. “It stays most fresh within one lunar cycle of delivery,” he said. “If it sits around too long, it’ll turn green. People don’t even realize that because all their water’s dead, so they never see it turn green.” 


The movement against tap water, like the movement against vaccines, has brought together unlikely allies from the far left and the far right.


If there is anything far out, it’s this humorous concept. Just tell it to an octogenarian.


The whole story is here with picts: https://www.nytimes.com/2017/12/29/dining/raw-water-unfiltered.html